Four Questions to Ask when Hiring a SEO Consultant

Are you bombarded with solicitations for search engine optimization and unsure as to where to start, who to speak with and what you need?

SEO consultants are plenty. However, your business needs are different, specific and unique — and your SEO consultant should be as well.

Here are four questions to ask when seeking to hire a SEO consultant:

  1. Do they use black hat methods or are any of their methods considered black hat?  “Black hat” techniques are questionable or spam-essence methods for directing traffic to your landing page.  While getting people to your landing page is your main priority, using these type of methods to increase your website’s ranking is subject to penalty by Google and other search engines.  What can you do? Ensure the methods your SEO consultant employs are acceptable.
  2. Money, Money, Money – Do you have it?  Remember you get what you pay for and, unfortunately, when it comes to specials or low rates the results may not be what you up to your expectations.
  3. Reference list, please? Just as you would check references for new employees, you should check references for your potential SEO consultant. Also, ask for work samples and details about successful projects.
  4. Have them tell you a story.  Similar to checking references, ask them to tell you about a particular successful project or a project that was difficult and they overcame? Do these questions sound familiar? They should because they are employment interview questions designed to provide you insight into the person you are about to hire.

Learn more about SEO services here.

Local SEO Report

Who do you go to for local search engine optimization? WSI Connect.

The team has taken on local storage client, ABBA Self & RV Storage and is diligently working on increasing site visits. Utilizing choice keywords that garner over 5,600 monthly searches, on-page optimization is nearly complete.

Similar to many local businesses, ABBA’s challenge was to show up in online search results for the many communities they serve.  To solve this problem, the team utilized geographic keywords so that the local service area of the business was highlighted.  Below are the keywords utilized with links to the optimized pages.

Once everything is complete, monthly Google Analytic reports and third-party programs will track entry sources to confirm the positive impact a SEO program imparts.

Local Business Spotlight: ABBA Self & RV Storage

Today’s local business spotlight is ABBA Self & RV Storage located in Concord, California.

self-storage-concord-ca

ABBA Self & RV Storage is a locally owned and operated self storage business in Concord, California.  Proudly serving customers in Concord, Martinez, Pleasant Hill, Walnut Creek and other East Bay communities.

They offer secure, clean storage facilities with old fashion, friendly customer service.

More than self storage…

ABBA offers five different storage options to meet consumers of all types.  In addition to self storage, they offer:

  • RV Storage,
  • Boat Storage,
  • Auto Storage, and
  • Record Storage.

They also offer to new customers free use of their 14-foot moving truck. That’s customer service!

Standing Out Among Your Competition

How hard do you work for new clients? Fairly hard, I imagine.  Your website should work just as hard as you do, too! An online presence is the side of you everyone sees when you think no one is looking. However, your online presence goes beyond your website and includes search engine optimization and social media accounts.

I have a twitter, Facebook, etc account.

That’s great but understanding how to leverage those accounts goes beyond the clever tweet or post.  You must understand what your competitors are doing so you can truly “work it!”

This is where a marketing competitive analysis adds value to you, your website, and your local business.  Read WSI Connect’s article, Marketing Competitive Analysis – Standing Out From Your Competition to learn more.