Why self-storage companies should use SEO

Every company can benefit from utilizing an effective SEO campaign to drive quality traffic to their sites and self-storage companies are no exception. Here are five good reasons why SEO is essential for driving traffic to a self-storage website.

SEO makes your site easier to find

Good SEO makes a website much easier to find. In addition, the traffic that comes to the website will be targeted and the visitors will be more likely to use the service the site offers. Using SEO will also help a website to stand out from the thousands of other results on search engines like Google.

Targeted traffic

There is no point getting traffic to a site if it is not targeted. What a website needs is people that are interested in using the service. Using SEO is one of the most effective ways of getting targeted web traffic to a website.

With effective SEO, the visitors that come to the site will be looking for self-storage, and this makes it more likely that the traffic will convert to sales.

Building your brand

SEO is an excellent way to help build brand recognition. Brand recognition is essential to all businesses and the more people recognize a company’s name, the more likely they are to use their services.

Every business needs brand recognition and with the correct use of SEO it can be a cost-effective way of advertising a company while also delivering targeted traffic to the website.

Increase in page visits

An increase in page visits will help a website site to move up the Google ranks. The easier the site is to find on Google, the easier it becomes for potential clients to find your business online.

As the traffic will be targeted, and your visitors will be looking for self-storage, this makes it more likely that you will attract new clients.

Local visitors

It can be difficult for a website to reach a local audience especially if the budget is limited. However, research has shown that the majority of people that search online are looking for local companies.

This means that with the proper use of SEO, you could soon be attracting many local customers from your local area. The advantage of this is that many people prefer to do business with companies that are local to them, and in the case of a self-storage company, people are likely to want a company that is close by.

Four Questions to Ask when Hiring a SEO Consultant

Are you bombarded with solicitations for search engine optimization and unsure as to where to start, who to speak with and what you need?

SEO consultants are plenty. However, your business needs are different, specific and unique — and your SEO consultant should be as well.

Here are four questions to ask when seeking to hire a SEO consultant:

  1. Do they use black hat methods or are any of their methods considered black hat?  “Black hat” techniques are questionable or spam-essence methods for directing traffic to your landing page.  While getting people to your landing page is your main priority, using these type of methods to increase your website’s ranking is subject to penalty by Google and other search engines.  What can you do? Ensure the methods your SEO consultant employs are acceptable.
  2. Money, Money, Money – Do you have it?  Remember you get what you pay for and, unfortunately, when it comes to specials or low rates the results may not be what you up to your expectations.
  3. Reference list, please? Just as you would check references for new employees, you should check references for your potential SEO consultant. Also, ask for work samples and details about successful projects.
  4. Have them tell you a story.  Similar to checking references, ask them to tell you about a particular successful project or a project that was difficult and they overcame? Do these questions sound familiar? They should because they are employment interview questions designed to provide you insight into the person you are about to hire.

Learn more about SEO services here.

Local SEO Report

Who do you go to for local search engine optimization? WSI Connect.

The team has taken on local storage client, ABBA Self & RV Storage and is diligently working on increasing site visits. Utilizing choice keywords that garner over 5,600 monthly searches, on-page optimization is nearly complete.

Similar to many local businesses, ABBA’s challenge was to show up in online search results for the many communities they serve.  To solve this problem, the team utilized geographic keywords so that the local service area of the business was highlighted.  Below are the keywords utilized with links to the optimized pages.

Once everything is complete, monthly Google Analytic reports and third-party programs will track entry sources to confirm the positive impact a SEO program imparts.

Optimize Your Website To Increase Business

Do you think search engine optimization is only for the big guys? If you’re inclined to answer yes, then you’re mistaken because local businesses can benefit from SEO services as well.

How is this possible?  Well, let’s answer your question with a question. How did you find this blog? Through the Internet.  The Internet was a critical path to getting you from your query to this blog entry.  Search engine optimization is the foundation of that critical path that led you here.

The same way search engine optimization help big companies can help local business, too, by:

  • increase customer base,
  • improve branding, and
  • expand awareness of your local business.

Interested? Read WSI Connect’s article about The Importance of Local Search Engine Optimization.